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Important hacks to improve your business through your website

August 19th, 2015

As the world is moving towards a modern era, the websites are now becoming the leading source of business and marketing. A company/organisation with a cool web site and good placement in the search engines rank page (SERP) are turning up profits on a large scale. This occurrence has proved how important a website plays in businesses making the profit.

Website Designing Tips

Before explaining about the hacks, we would like to brief about the factors that drive away visitors from your website. The following are the worst offenders that decrease the conversion rates and the overall business performance.

Homepages that are cluttered:

Website designing concepts mainly focusses on delivery best results. The homepage is considered as the primary factor that influences the real estate of your business. When a page is cluttered, the audience is sure to get distracted and sometimes even confused. The navigation matters a lot for any website. Until unless the navigation is clear, the website design is sure to fail.

Social Media buttons that are unclear:

Social Media plays a vital role in every business as most people search for a business in Social Media like Facebook, Twitter, Google+, LinkedIn, etc. A business active on social media turns profit to the core. Every website has social media buttons or links to make the user search more about the company’s profile and services. Burying the social media buttons on the site make audience hard to find them. It indirectly affects the overall performance of the business.

Stock photos that are not original:

Many web designs uses stock photos to fill in space and content that is a duplication of work resulting in the website being not unique. Authentic images are sure to win the race.

If you go and search for how to increase conversion rates, you will get millions of pages in which the top pages offers free advice to change the website designs, the font, button colors, reduce clutters, etc. All these are good for improving the conversion rates. Here are some the hacks which explain how to increase you customer strength along with the conversion rates.

Fonts – The Less, The More:

Fonts appeal a lot to the audiences and clients. Initially, the websites used more fonts to attract users and also to engage them. But, now the web world have evolved, and usage of more fonts make users get bored. The size even matters. Use larger font sizes to make an attractive impression. Use minimal and large fonts to get maximum response. When users stay in your website for a long time, then they are more likely to get converted. Make them feel good with some impressive fonts like Langdon, Vincent, Infinity, Rex, and more.

Content Breaks – Visually Appealing:

As now the font issues have been covered, the content plays a significant role next. Even though the fonts have been corrected accordingly, the longer and fluffy content reduces user interactions resulting in loss of potential users or customers. Big blocks of content are unacceptable and to improve user engagement, the content should be precise and formatted with subheadings, bullet and numbered lists, etc. It is sure to improve engagement and also offers a better readability to the users.

People Images – Attract to the Core:

Recently, Medelia Art conducted a survey of the pictures used in the web pages and came up with a very interesting result. Their survey was on “what people prefers? – Realistic images of the artist faces or the illustrated images by the artists”. The result showed that around 95 percent of the conversion increased on websites that had pictures of the artists faces than that of the illustrated images. Stock photos failed in uniqueness. It is time for the web designers and also for individuals to move on to real and unique brand image than that of the traditional stock photos.

Design Revamp – First Impression Speaks:

Animations are dying slowly, and if your website has some funky animations, excess design features and also the dont’s of the modern designs, it is time for a site revamp. The CEO of Chartbeat, Tony Haile said, “You have just 15 seconds (or less) to convince new visitors to stay through the power of your site’s design alone.” A redesign or a complete revamp of the website with the modern elements makes the user feel comfortable and engaged.

Call to actions – Question is the best answers:

To increase your bounce rate, you can engage the users with interactive questions and also with some call to actions. Asking the visitors to leave a comment on your blogs productively increases the bounce rate. End every post on your blog with a question to improve the interactions and also to obtain some thought provoking comments.

Internal Links – Improves stability:

Internal links make the user stay on the page that in turn increases the bounce rate. The longer the user remain in the website, the longer the chances of getting converted into a legal business, Engage your user, so that they don’t bounce back from your website by pressing the back button.

Socialise – Fast forward technique:

People ask for recommendations before they buy any product or hire any service. This human nature helps your make advantage to improve the website conversions. There are many ways to socialise and the most common ways to improve your conversion are

  • Service review/testimonial/product review/ratings
  • Social media likes and share
  • Video Testimonials
  • Press release (PR)

SEO Speaks – Get Ranked, Get Business:

As a result of the recent launch of the Google’s mobile friendly algorithm, the websites that are not mobile friendly are sure to be kicked out of the ranking race. And also Panda 4.2 algorithm is rolled out but slowly. As the effect of these things, Search Engine Optimization (SEO) are sure to rope in quite a huge conversion. Here are some of the facts which helps SEO drive traffic and conversion

  • Avoiding click to expand helps Google crawlers to grasp the entire content of your web page.
  • Text pages perform comparatively goo with that of image-heavy pages. Avoid too many images in your web page.
  • Use precise forms to avoid hassle and sometimes even losing the customer.
  • User perspective is more important that that of designing a page for Google. The same Google expects.
  • Go Mobile friendly to stay ahead in the ranking race.

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