In today’s ever-changing and fast-paced world, social media marketing has revolutionized the way how companies and business people interact with their clients, partners, dealers, suppliers and others who are important to their businesses.
Even traditional media, such as television, radio, magazines and newspapers, is also partly moved online where they can easily share their information to a huge number of people all around the world.
Today, marketers are questioning the real differences between traditional marketing and social marketing. Is social marketing is really better than traditional marketing? Let us look at the benefits of social media campaigns in comparison to the conventional marketing strategies.
Social Media is cheaper: The major advantage of using social media for marketing or promoting is that it costs nothing for businesses to set up social media accounts. Using social media, businesses can reach a lot of people for a fraction of the cost than they can reach through traditional media. Social media not only makes your business promotion easy, but also allows you to do it with free cost.
Effective One-on-one communication: Social media marketing enables most companies to have a conversation with the people, who are important to their business, in such a way that few promotional tools can make. The conversational nature and the easy accessibility enable businesses to easily connect with their clients one-on-one. Using social media, they can respond to their customers’ or others’ comments, feedbacks and posts everything instantaneously and vice versa the way they do business.
Generate pre-qualified traffic: If you use social media for marketing, then it is easy for you to drive pre-qualified traffic to your website, and thus generate sales and profits. Generally, people who are interested in your company will follow your company social pages regularly. So, in order to attract many people and make them visit your website, you can post updates on social networks regarding your new products, offers, discounts, and run exclusive promotions. Even though, it is possible to generate traffic by using traditional media, the prospects that are gained through social media would be definitely warm leads.
Flexibility and adaptability with campaigns: Suppose, if you have signed off on traditional marketing campaigns such as newspapers, magazines, television or radio advertising, then you will be having some restrictions on the changes that you can make, without acquiring a huge amount of cost. However, if you use social marketing, you will have the adaptability and flexibility to include or remove promotions, and also you can make changes to your campaigns through social networking websites at a moment’s notice with very less set up time needed.
Easily evaluate the results: You can able to easily evaluate social media campaigns by using social network analysis software such as Google Analytics, Facebook Insights, and so on. This software helps you to find the metrics such as how many users clicked on links, how many people shared the links with their community, and which network refers the highest traffic to your website. Whereas, measuring the success of conventional offline campaigns like advertising or public relations is very difficult.
Therefore, social media has become a very important channel for news as well as information distribution and utilization that has taken over the benefits of traditional media. That is, social media has replaced the traditional media significantly by presenting great information consumption and distribution channel. Furthermore, the recent trend shows that the popularity of social media has grown over the past few years, and also the growth remains the same trend.