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Expand Your Customer Base with Magento Customization

June 15th, 2013

Have you decided to use Magento for designing your website? Then, it is the most farsighted decision that you have made for your online business development.

If you are finding difficult to bring more organic traffic to your e-commerce store, then what you need to do is just stop using the community edition immediately. You must be aware that by simply using the application of Magento’s community will not assist you in growing up your customer base of your business store.

So, first you need to recognize the necessity of customization in your e-commerce store. By doing this, your online store will have the ability and power to get more online traffic.

Hence, you must endeavor to realize that Magento uses PHP that enables object-oriented coding. Thus, by customizing Magento, you can create special attributes that help you to greet your customers at your online store.

To add valuable features in your online store, you need to adopt this five-step strategy:

  • Do research on your market
  • Decide the features to be added
  • Customize your website’s backend
  • Customize the front-end features of your website
  • Test the custom features of your website

Do research on your market: First, you need to make a thorough research on your market. To attract a wide range of customers towards your website, you must make sure that you have added any customer-based additions to your website. In order to add the customer attributes in your website, then collecting data regarding your customer’s buying behavior is more essential.

To do this, try to record the purchasing activities of customers. By analyzing the customer’s buying behavior and recording the data will assist you in building an interesting and customer-driven website for your e-commerce store.

Decide the features to be added: After making the complete research on your market, you will be having a large number of creative ideas for the customization process of your website. But, it is mandatory for you to select only the most resourceful and valuable features and add to your website. However, you ensure that you are not adding too much of custom tools in your e-commerce store.

If you add too many features on the home page of your website, it would definitely spoil the impact of your online store. So, make sure that you have only selected and valuable features in your website.

Customize your website’s backend: The customization process is nothing but the addition of custom features in the backend of your website. By doing this backend customization, you can able to increase the processing speed of your website and thus improve the performance of your online store.

Also, you can able to increase the search engine friendliness of your website. For these purposes, you need to select appropriate plug-ins and properly add all the essential elements in your website.

Customize the front-end features of your website: At this stage, your market research results help you to develop appropriate tools for your website. The process of customizing the front-end features of your website is really an interesting task.

By doing proper customization and adding attractive features at the home page of your website will help you to defeat your competitors in the market. This is because most customers prefer e-commerce stores with customer-driven tools in the website. Therefore, it is necessary for you to concentrate more on the customization of the front-end features of your e-commerce store.

Test the custom features of your website: According to the international web application testing parameters, you must test the custom features of your website. This helps you to have your website perfectly working and be away from all possible coding errors and bugs.

However, testing custom features also provide more security to your website. So, before making your website lives on the internet, you need to test your website after completing all the customization process.

By following all the aforementioned five-step strategy, you can able to enhance the competencies of your e-commerce store.

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