Everyone is witnessing that the world is moving towards a generation where people tend to stay connected using the smart devices. And it officially proves that Smartphone and smart devices like communication devices, artificial intelligence (AI) devices will be a paramount staple of next generation people. Concepts like virtual reality, augmented reality are being adopted by leading tech and gadgets giants such as Apple, Google, Samsung, Sony, Facebook and the list continues.
To make marketing communication even better, devices like radio-frequency identification (RFID) and iBeacons are been implemented by people for their related market. These devices are short communication devices that help achieve the desired marketing goal. What exactly are RFID and iBeacons? Here are the self-explanatory answers.
RFID otherwise called as Radio Frequency Identification uses electromagnetic fields to transfer files wirelessly. It also automatically records the tags attached to the transported objects. These tags have electronically stored information that might be of help in future transmissions. RFID is optimally used in Automatic Identification and Data Capture (AIDC).
Radio-frequency Identification tags are used in industries like pharmaceuticals to track the medicines throughout the warehouses and also in automobile industry during the production of the autos which helps to monitor the progress of the process in the assembly line. Not only these two industries but also in many other industries, this RFID tags play a significant role in the tracking process.
Apple has always been the pioneer in creating new devices to support everyday needs of the ordinary society. As one such invention, the iBeacon is now becoming a hot machine to make intercommunication possible.
iBeacons are low-powered energy device that transfers universally unique identifier to the nearby receiving devices like iPhones, iPads, and even Macintosh. These devices are Bluetooth Low Energy (BLE) devices that broadcast exclusive messages in the form of machine receiving signals. iBeacons are used in industry like shopping, travel, communication, information technology, etc. and in places like shops, bus stops, airports, railway stations, etc.
As the result of iBeacon technology been added to the iOS7 a couple of years back, many marketers and retailers have started testing the low energy device for their business needs and many of us also witnessed iBeacons been used in places like airports and shopping centers to transmit tiny messages.
About another remarkable device called RFID, Ben Davis from eConsultancy said, “Radio frequency identification (RFID) has been around for yonks, the tags only transmit information, to an RFID reader (an NFC-enabled phone or tablet such as an Android can be used as a reader, but for an iPhone a separate reader is required).”
Marketing has been a plane source of every growing and established business. Without marketing, a business cannot withstand. The following points are sure to explain the use of both the devices with respect to marketing, especially retail.
RFID chips help the most in retail marketing as the remote scanners scans the products and their location to keep track of the quantity. RFID tags are majorly used in the following areas of retial marketing.
After the launch of iBeacon devices, the marketing campaigns have become modern and innovative as the devices connect the online and the offline world. Apple explains the proximity marketing this way:
“Your iOS device can alert mobile apps when you approach or leave a location with an iBeacon. iBeacon uses a Bluetooth low energy signal, which iOS devices detect. In addition to monitoring location, an app can estimate your proximity to an iBeacon (for example, a display or checkout counter in a retail store)”.
The following are some of the area in which the iBeacons become the major part of the organization’s marketing.
Not only the above but also in many other industries, beacon devices started supporting marketing campaigns. When analyzing the advantages and disadvantages of both the devices, one could come to a decision of choosing the iBeacons over that of the RFID chips as the beacons device can send and receive signals i.e. two-way communication. Beacons are sure to lend an helping hand in marketing your service or product.
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