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Advantages of setting up online store website using Magento

April 17th, 2013

Due to the emergence of new technology every day, people have started focusing to extend every new innovation that saves their time. It is also evident that the Internet has become more eminent and important for all our activities such a learning, researching, playing, downloading, sharing, shopping and many more. However, the Internet also increases the possibility of profiting enormously from online e-commerce stores.

Today, people are choosing the Internet for their shopping activities rather than going to the shops directly and buy things. As a result, e-commerce has got its own place among customers wherever the people need to prefer online shopping.

This results in the boom of online e-commerce sites that provide various benefits to people such as efficient time-saving, effective comparison of products and services, infinite choice to select products, effortless bill payment and easy access to customer reviews.

As the purchasing behavior of the customers of a particular service/product differs, it is important for every online business to build its websites that fulfill all the requirements of their customers.

For this purpose, the online businesses prefer Magento e-commerce solutions that provide manipulability and also scrutinize over the functionalities of online stores.

Magento, an open source e-commerce platform, is mostly preferred by online retailers for their online stores, as it provides a great e-commerce help for business of all sizes at affordable costs.

As Magento provides rich features and robust inbuilt functions, online businesses are rapidly migrating to Magento to create or enhance their online stores. This helps the online stores to fabricate their brand visibility on the World Wide Web.

Also, Magento provides a great flexibility that enables online merchants to build highly customizable online stores that helps them to meet their customer needs.

With the help of Magento, businesses can build dynamic websites that ameliorate e-commerce activities such as website management, electronic bill payment, buying and selling products, catalogue browsing, product browsing and web promotions.

Magento also enables search engines like Google, Bing, Yahoo and many more, to view the contents of your e-commerce website. Consequently, your website takes the top ranks in search engines, enhances free traffic and also attracts more customers.

Even though we have numerous e-commerce platforms available in the market, Magento takes higher priority over other platforms because of its beneficial advantages:

  • Open source and flexible: Magento is an open-source e-commerce platform that is available and accessible for everybody all around the world. It provides great flexibility for the businesses that have peculiar needs or particular online demands. It offers many powerful and valuable options that enable you to build an instinctive and dynamic e-commerce store for your online business.
  • Technical assistance on-demand: Almost every medium-sized business struggles to have technical assistants and give them a salary. When considering a small-sized business, having a technical person is out of the question. Magento plays an imperative role for the businesses of all sizes. If you use Magento, then you can able to easily resolve e-commerce tribulations without requiring the help of technical assistance.
  • Free download: For businesses and organizations, Magento is liberally available and obtainable for download. For any kind of e-commerce website, you can get Magento at very low prices within your budget. However, you can also find the free trial edition of Magento available in the Internet. You can first use the trial version to know how Magento works and then upgrade to the full version later.
  • First-class security: When coming to security concern, Magento plays a distinguished role in offering effortless and uncomplicated security measures for e-commerce businesses. If you have your website built with Magento themes, then it is not necessary to scare about security problems. Suppose your business earns one thousand dollars per week or more than that, then Magento provides some options that help you to secure your business as well as your clientele.
  • Pre-integrated mobile HTML5 themes: Magento offers an exhilarating pre-integrated mobile HTML5 theme opportunity even if you have downloaded free from the Internet. It is not that easy to build mobile websites for e-commerce stores. But Magento makes everything unfussy and trouble-free. The Pre-integrated mobile HTML5 themes of Magento help so many businesses to have efficient mobile websites for their online stores. This is the reason why almost all businesses prefer Magento to build their e-commerce websites.
  • Manifold images for single product: It is evident that people get more confidence to buy an online product if they have multiple images to view as their choice. One of the best features in Magento is that the platform allows an online store to display multiple images for a single product. This helps the online store to display various attributes and features of a particular product and hence enables them to attract more customers towards their products.
  • Zoom-in: Zooming is one of the brilliant and outstanding options offered by Magento. Suppose if a user wants to view-in the entire details of a product, then the user can simply zoom-in the product and see the details closer. This assists your customers to visualize how your product appears in real if would have gone to shops and view your product directly.
  • Catalogue browsing: If you have e-commerce website built on Magento, then your website users can able to perform multi-faceted navigation in your website without any intricacy. Hence, your customers get more choices to browse the catalog of your product and this makes them attracted towards your website.
  • Product review and comparison: The two things that make an e-commerce website more flourishing are product review and product comparison. If you are using Magento e-commerce website, then you can able to add product reviews of your customers on your website as much you can do. Using Magento, they can also be able to add the comments and feedback about the products made by experts. This creates a good impression that your products are more reliable and trustworthy.
  • Multitasking functionalities: If you want to manage multiple online stores around the world and around-the-clock, then Magento is the platform that gives you assistance to perform multi-tasking effortlessly. With a single administrator page, you can able to manage all your online stores without any complications. Thus, Magento helps you to promote your businesses well in the competitive market that results in high ROI.
  • SEO optimization: One of the unique features provided by Magento is SEO optimization. Magento offers various SEO options that make your website fly high in all search engines. You will get the opportunity to display your website first in the search result page whenever a user is searching for the keyword that is related to your business.
  • Smooth shopping experience: Magento offers some useful and cohesive features that give the e-commerce website users the smooth shopping experience. In case, you want to purchase multiple products from a single online store, then Magento gives you the option to add all the products in a shopping cart and then pay a single bill for all the items at a stretch. Similarly, Magento provides simple checkout options i.e. the user can able to buy things from an e-commerce website without signing up.
  • Plug-ins and add-ons: As Magento supports various add-ons and plug-ins, it is possible for you to customize your e-commerce website according to your business requirements. Using plug-ins and add-ons, you can change or modify the layout or the design of your website.
  • Consistent reports: If you use Magento e-commerce site, then you will get the analysis report concerning your online store regularly. The application analyses the entire layout of your e-store and generates reports that include the product pricing, the products in demand, out of stock products, slow-moving stock, customer feedbacks and reviews, etc. This makes you aware of the current happenings in your online store. This application also helps in generating RSS feeds and newsletters.

Magento covers all the online business requirements for having a robust e-commerce platform in different areas. Because of this reason, the Magento e-commerce system has been extensively adopted by almost all online businesses ranging from small businesses to large multinational businesses.

In recent days, you can find an uncountable number of conquering e-commerce websites built on Magneto on the Internet. So why are you still waiting? Go ahead and join with those websites by making your website running the Magento e-commerce platform.

K2B Solutions, the leading web design and development company, have recognized this and hence offers proficient web design and development services, creating Magento e-commerce solutions for all businesses ranging from small businesses to large corporate businesses.

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