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#4 Important reasons for a website redesign

28th, March 2018

The websites are the presenters of your business. Appearing online is essential for every business and very few are masters at handling them. Most businesses have developed a website to strengthen their online presence but later fail to manage them as they lack knowledge in maintaining a website.

Website-Redesign

This post is going to resolve this drawback and help you find better solutions to build your online presence through your website. Would you be interested in knowing how this could work for your business? Even we are interested to tell you how it pays in the long run.

Let’s Get Started!!!

More than establishing, it is essential to know the need for an establishment. Once you are able to discover the ultimate purpose then you will be able to sustain in the long run.

Websites are indeed the decision drivers that carry your business to your online audience. When you present your website with the information that answers the queries of your audience, your website becomes really approachable and the audience would return to you very often.

In case your website is not that appealing and does not contain any content that answers to the queries then you are supposed to be aloof.

So, let us understand how to manage a website that really bothers your audience. And make sure when to redesign a website based on the requirements. There are a few reasons for redesigning a website. We have come up with some reasonable ones,

#1 Outmoded web design

Did you ever notice that your competitor who is running the same business is obtaining numerous traction towards his site and you were not able to?

If you have noticed and still not able to detect any differences then you should have a look at your website design.
The blunted mistake that most website owners do is, they do not concentrate nor consider the importance of website design. This puts them in trouble. It is always good to stick with the web development trends that you may blend to the expectation of your audience.

The most recent updates involve the color schema, loading speed, mobile first index and web animations. You also need to concentrate on amplifying your web pages as it is recorded that most web pages are amplified to load faster on mobile devices. Moreover, reports of analysis have stated that 85% of users have switched from desktop to mobile devices. If you wish to target a huge audience you need to grab their attention only by customizing your website to mobile view.

#2 Poor UX:

User experience is one of the most important and a valuable thing that every website needs to be good at. If your website has a poor user experience, then we can pledge you, you will lose a greater part of your business.

Make sure that you present your website the way your audience expect them to be. As your audience make the major part of your business and they are the biggest resource you need, provide them their requirements.

Imagine a user is visiting your website and he is not convenient to move around or if your website takes a long time to load then the user will leave the website immediately. It is important that you need to concentrate on the efficiency of your website, user experience and it’s loading speed which is obviously the key factors that help users to stay on the page for a long time.

#3 Unable to update content:

We all know content is the king and it is indeed. The way you carry the content to your audience is more important than any other aspect. On the other hand, you need to update your content every now and then.

Content does not necessarily have to be about an update. It can be anything: an event which is about to commence in your office premises, a new service or a product that you are about to launch. Anything that is informative on your website would be highly recommended, as people come in search of valuable information and if you are able to generate it then your users will definitely trust you. We believe that the importance of content is barely understood.

Hence a website should be good enough for a regular update. And if it is not that convenient enough to make regular updates then the website definitely needs a revamp.

#4 Not effective for a sales funnel:

The sales funnel are the pillars of a business. The ultimate goal of every business is to expand the sales funnel. And the key to expand the sales funnel is the online presence. When a business is capable of strengthening its online presence through effective measures then it can withstand the competitive crowd.

If your website is not that good enough to perform on the web then it is really hard to expand your sales funnel. A sales funnel can turn to be effective depending on the performance of a website.

For example, if you have a blog or an article on your website with relevant internal links to your services page on your content, and the information in it is currently trending on the web, then there are chances of improving your sales funnel up to 60%. The rest of the 40% could be obtained if your services are better than your competitors and how your sales representative carries them to your customers.

An effective sales funnel is dependent on how good the services are placed on the website content and how they trigger users to click on their contact us page. Unless this work properly there is no way to expand your sales funnel.

Wrap up:

The nudge to redesign a website arises when any of the above-mentioned circumstances occur. In case if you are not able to fix them right away you can seek the help of a web development company that they may get the problem resolved. The most interesting fact about choosing a web design company is, they are aware of the recent trends and they practice it very often.

Finding the best web design company would be a profitable step that any business could take. This help business owners to end up with effective website performance that builds their online presence as well as improves their sales funnel.

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