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Why Should You Choose Custom Web Design Instead of Free Template?

July 12th, 2013

Generally, business owners always look for saving money and making their business profitable. Moreover, to project a professional image of their company, they require a good website for their business. But, many business owners do not know the difference between having a custom web design and using a website template for their web design.

Are you also a business owner planning to make an exceptional website for your business? However, are you really confused in selecting between a custom web design and a free template for your new web design?

Here are the tips that help you decide on which one will be the best for your new website. But, before selecting the best option to make your website, you need to have a basic understanding about free web design templates and custom web designs.

Basically, the requirements of each business differ and hence the obligation of creating a website also varies from business to business. As almost all search engines and visitors prefer a well designed and developed distinctive website, every business owner requires a vast and unique website for their company to stand out from their competitors in the same niche market.

If you choose custom web design, then each application and design of your website will be customized. Consequently, if your website is customized, then you will undeniably get a website that is user-friendly and search engine friendly.

The only thing that you need to get a customized website for your business is nothing but just hiring a good web designing company. Based on your business requirements, the company will conceptualize and develop each and every web page of your website. This helps you to get a different and unique website for your business.

Most business owners think that making a custom web design is too expensive. But, this is definitely not true. Let’s have a look at the advantages of hiring a web designing company to create a custom web design over using a free website template.

The following are the benefits of custom web design:

  • Unique design: Generally, a custom web design is created just for your business. So, you will get a website that is absolutely different from your competitors’ websites in the market.
  • User-friendly and search engine friendly website: If you hire an appropriate web designer to create your website, then the designer will customize your website that will surely influence your success in all the search engines.
  • Adaptability: If you have a customized website, then the website will be more adaptable to all your business needs. By using a custom web design, you can able to add more functionality in your website based on your requirements in the future.
  • Scalability: If you have decided what you need in the future of your business website, then you need to get help from a good web designer, who will take all your requirements into consideration, and use the latest technologies when building your website.

A custom web design can be modified at anytime you want in the future based on your potential requirements. So, if you are planning to have your website with different components and add various elements to your website in future, then you need to choose a custom web design to build your website.

If you have a custom designed website, you will be able to extend the functionalities of your website in the future based on the needs of your business. The only drawback is developing a custom website takes some amount of time as the website is customized based on the specific requirements of a business.

Whereas, developing a website using website templates takes very less time when compared to custom website development. Moreover, the development cost is also very less and also many website templates are available for free on the internet.

However, using website templates also have some disadvantages:

  • As so many people using same website templates around the web, your website will not be unique and different. Hence, it will be difficult for you to grab the attention of customers towards your business.
  • You may need to pay the exclusive price to get a web design template from a web development company or a website company. So, there is a possibility that others may have already bought the same template before you buy and still using the website for their company. Or else, the website company may sell the same template to others in future.
  • Website templates provide you limited features and options for you for website customization. So, you don’t have any other option other than fitting your content in the pre-made design.
  • Some website templates do not support to build search engine friendly websites. Hence, the website templates cannot provide you much conversion similar to a custom website.
  • There are more possibilities of hacking your website as website templates are available for free on the internet. So, it is not safe to use free website templates to build websites especially for businesses.

So, whether you choose a free website template or a custom web design, you need to ensure that it must satisfy the main intention of creating your website. First, think about what you need to accomplish through your website. Then, decide on which one should be used for your website.

For example, if you are a small business owner and you want to create a personal blog at low cost, then you can choose free web templates. On the other hand, if you are an already existing business owner and you are planning to begin a large venture, then you need to spend a little amount of money for the custom web service on which you can able to rely upon for a long period of time.

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