The most important and beneficial techniques for building your online presence is guest posting. When you do it exactly the way it should be, you can drive a huge traffic. Even after knowing the benefits of guest posting most business invest very less in this technique.
Our company has also done a few guest posts and we even accept guest post for one of our child domain. We indeed find great results through this technique. We would like to help you out either to build a better audience for your business.
We have come up with a few techniques that can help you to build guest posts that eventually end up successful for your business and drive great subscriber counts.
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The biggest reason behind preferring guest post is, many wanted to be featured on the top listed blogs. This can improve the blogger’s credibility and efficiency. Still, the secondary level blogs and blogs that are outside of your niche could bring more leads and traffic.
LinkedIn is one of the most important platforms that promote your content in a better way. There is less necessity to spare for promotions when it comes to LinkedIn. The audience on LinkedIn is broadly targeted when compared to digital marketing blogs. A few people who read our articles subscribe to our network.
When it comes to industry blogs you will have to compete with a huge crowd as there would be many experts who write the same. When you are capable of targetting outside your niche you will be able to excel your attempt, as your competitors aren’t guest posting there.
You should definitely try this out for the sake and check how your to deliver performs. But never eliminate publishing on blogs since you were not able to find the most well-known blogs of your niche.
The second most important thing that should be taken care of your blog post is the readability. You can also add screenshots, analytical data, results, infographics and much more that boosts your readability in your reader’s sight.
Most of the time when bloggers frame a blog post, they concentrate much on the content and fail to come up with credibility boosters.
The first time when we shared our company blog on the zest.is network we were not up to the expectations. But later when we shared the article on “How to reclaim lost link value in just #3 steps” the network accepted it. They had our post featured for the week. Including screenshots and data about the research we do improves the readability when compared to other bloggers.
Most bloggers do this only to their certain blogs. But make sure you provide the same to all your blogs and articles.
Do you find our readability in this article?
While creating content most guest bloggers do not concentrate on the SEO. In common, guest bloggers highly focus on content for every domain’s audience or just to get featured.
People normally come up with the following question,”After all, it is someone else’s blog and what is the need to care for SEO?” One common answer to people who raise such questions is, blogs that rank on search engines can help in driving traffic, which clearly states that your business gets easily exposed to the crowd.
Taking it further, a well-written guest post on a popular blog can pull natural links from blog readers. And if the post ranks on the search engine, then it can further bring in more links through people who discover it.
Especially if your blog post is featured on an authority website, then it can add more value and even passes link equity to your site.
If you want your blog post to sustain its value for a long time, then all you need to do is find websites that promote your old blogs.
You may also have a look at the following strategies,
Linking old articles: Internal links are one of the most important strategies in SEO and it can help drive visitors to explore your old content. There are a few famous sites that include internal links in their articles.
Social media: A few blogs schedule social shares of old blogs. To know if they really exist you could check their Twitter or Facebook feeds to find out whether they really share their old posts.
So, when you try to post a blog on such sites, you need to make sure that you pick a topic that other writers would love to refer every now and then.
When it comes to search engine optimization every single strategy takes a long time to process its results. And that is why it is recommended to wait to notice results and even process those strategies for a long time.
The same way, guest posting is also a long time strategy, and it definitely requires consistency.
Planning for guest posting on the same blog gains more exposure to the blog’s audience. It requires more than 5 impressions for someone to remember your brand. So it is required to guest post multiple times that you could notice better results.
The guest post may not bring in the expected traffic towards your business. But we assure it brings the right traffic for your business, especially the ones that convert.
Guest posting is one of the most important strategies and grabs more attention of your targeted audience. Most brands fail to know the importance of guest blogging and a very few are keen on getting them implemented for better results.
If you are among the non-users, make sure that you start guest posting on high authority sites. This could highly help you in obtaining the biggest results ever. You also improve the subscriber count for your feeds that you post on regular basis.