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Mobilize your Business

March 1st, 2012

In today’s fast paced economy when everybody is on the move, it is important for web marketers to provide relevant and quick information to their audience as the users may not necessarily be in front of a computer to book a Ticket/Room/Table/Meal.

Hence, the development and design of mobile websites is inevitable.

The following points explain the advantages of developing mobile websites to plan your e-business strategies:-

Quick browsing

Mobile websites involve speedy navigation. Flipping from one web page to another is very fast. Also, these websites are light and easier to download, giving a quicker web browsing experience to the visitors.

Quick information access

Only relevant and important information is given on the mobile websites. Hence, you need not wait for a long time to get the desired information.

Quick searching

The information provided on mobile websites can prove to be handy when you are on the move and do not have time to book a ticket, reserve a table etc. In this case, you can easily search for a related website and get your reservation done.

Quick results

As soon as you book/reserve a room, ticket, table etc. you can expect an instant confirmation of your reservation through SMS or via e-mail.

So how does all of this affect?

We will start by focusing on the Mobile Restaurants Website, basically consists of Hospitality Sector, Hotels, Food and Beverage, Entertainment and Recreation, Travel and Tour Industry etc.

The mobile web presents restaurant owners with more opportunities for connecting with customers than ever before. People on-the-go can search for dining in their immediate area, narrow down choices based on cuisine preferences, browse menu items, view special offers, make reservations and get directions from anywhere, at any time. If you’re in the restaurant business, the mobile web is a game-changer.

New Opportunities’ with New Media

Not only does a mobile website provide restaurant customers with new ways to find and interact with your restaurant, search engines like Google’s Near Me Now function drive more traffic to restaurants with mapping and location-aware technology.

Restaurants with a mobile website are uniquely poised to capitalize upon the growing number of visitors who will be referred to their websites while on mobile devices, users who are actively engaged in the process of deciding where to eat right now! Restaurants with mobile websites that conveniently offer-up information such as menu listings, coupons, locations, directions, events and other information have the advantage of being able to attract new customers on-the-go.

Features & Functionality for Mobile Restaurant Websites

Popular features for mobile restaurant websites include:

  •     Menu Listings
  •     Specials and Coupons
  •     Events Calendar
  •     Nutritional Info
  •     Social Media Integration
  •     Click-to-Call Reservations
  •     Mapping & Directions
  •     Mobile Ordering for Takeout
  •     SMS Text Promotions
  •     QR Code integration in advertising, menus and offline promotions
  •     GeoLocation Capability (Find Nearest Locations)
  •     Integration of 3rd Party reservation tools, such as Open Table
  •     Custom design based on your restaurant’s unique brand identity

For restaurant owners a mobile website is not just another marketing tactic – it’s an entirely new way of growing your business.

Hope the above mentioned points help you plan an effective mobile marketing strategy for your Mobile Website for Restaurants, Hospitality e-Business, Mobile Website for Hotels etc.

As we know that mobile marketing is the emerging trend, it is predicted that, till 2017, there will be around 150 million mobile websites, which means that a new platform for the businesses to promote more about their services and create a brand identity.

Interested in getting the mobile version of your website? Please let us know if we can provide any assistance to you.

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