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Mobile Content Management System

January 17th, 2012

Mobile Website or a Mobile Content Management System is a type of Content Management System (CMS). This effective system is proficient in hoarding and delivering the services and content to all the handy devices like mobile phones, smart phones, PDAs, and more.

Let us have a detailed research of Mobile CMS and its key features in this article…

Mobile CMS – Mobile Content Management System
It can be a discrete system or it may be a part of multichannel content delivering larger CMS. In large content management systems, it subsists as modules, features or add-ons. Before delivering the mobile content, mobile CMS will check the content as it has some specific constraints like small screen size, variable device capabilities, small storage capacity, limited wireless bandwidth and weak device processors.

Mobile CMS Uses
Mobile users can

  • Post own content with social features like sharing, rating, commenting, tagging and geo-tagging if available.
  • Text post may embrace messages, updates, comments, micro-blogs, forum posts, etc.
  • Share photos and videos through email or through the apps installed in their devices.

Mobile CMS in Mobile Market
The stylish and voguish features of the mobile devices made them become ubiquitous which in turn results in escalating the stipulation of mobile content management systems. In order to focus on the business to consumer (B2C) mobile market initially, this system introduced text-messaging, games, ringtones, news and other similar content. From the tremendous response from B2C market, mobile CMS initiated the B2B – Business to Business and B2E – Business to Employee market. This is mainly helps all the organizations to provide unparalleled functionality and precise information to its business collaborators and mobile personnel in an effectual way.

Key features

Multi-Channel Content Delivery
This allows the user to deal with the centralized content warehouse and at the same time delivering the content concurrently to the mobile devices, web browsers and other tools. Device-specific presentation styles can be applied to the received content as the content stored in repository is in a raw format.

Specialized Templating System
Traditional web content management system uses templates for few numbers of web browsers, hence mobile CMS templates needs to be adapted to wide array of devices with diverse limitations and capacities. Adapting templates can be done in two ways:

  1. Multi-client – all versions of the site can be viewed at the same domain and templates are offered as per the device.
  2. Multi-site – mobile site is displayed on the targeted sub-domain

Location-Based Content Delivery
Delivering the targeted content to the mobile devices based on the current location. The content may be any information, news, advertisements, maps or directions. Global Positioning System, shortly known as GPS navigation system presents the location-based services. These specialized systems integrate with mobile functionality delivers the location-aware content at a greater extent.

Advertising and Promotions
Like micro-sites, the users can add sponsored sections, content, special promotional areas using advertising and promotions. They can be used for registering and log into the account, distributing the content through the app to the social media accounts, and getting alerts and updates from them.

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