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Investing into Mobile Application Development for your business: What’s the Gain?

February 26th, 2014

Due to the proliferation of smartphones, the ways that people communicate, spend their leisure time, perform shopping, and do their work have drastically changed. As everybody was starting moving towards smartphones, both mobile applications and wireless gaming have been growing in the recent past days.

According to the statistics taken on smartphone users, around 63% of the users are playing games, and almost everybody is downloading and using mobile applications. However, around 62% of smartphone shoppers do mobile online shopping at least once in a month. In the near future, around 31% of the smartphone users are expected to do more mobile shopping.

Generally, B2C businesses are aware that mobile applications are mandatory to gain a competitive advantage, while the B2B businesses neglect some important opportunities. Let us look at a glance on the B2B marketing to find some real arguments in favor of mobile applications.

As per the research was done by the “Small Business and Entrepreneur Council”, generally small businesses use mobile applications for managing their operations that conserve 725,000,000+ employee hours and around 370,000,000+ million business hours per annum. This shows that a huge amount of time saved in using mobile applications.

Now, Let us have a look at the average business owner. The use of mobile applications that can spare companies’ time spent on monotonous jobs, such as document sharing, book-keeping, and be traveling, can save small-sized business owners on an average of $377/month, i.e., up to $4,000/year.

As there are many mobile applications available and they can be customized based on specific requirements, businesses can use the applications and improve their business processes as well as their business efficiency globally.

So, how do you build a winning and reliable mobile application? Before investing your money, you need to make sure that you can limit the risks of failure. The very first step that you need to take is nothing but checking out which trend is up at present and coming and finding which one will be suitable for your business model. Also, let your clients easily download your customized mobile application, and hence make the application available to them anytime and anywhere.

Also, establish a mobile application that provides great support to the users and their processes. For example, instead of making the users fill a request through email, you can provide a customer service application where it is easy for them to deal with the problems concerning your products.

You have so many mobile applications available to accelerate your business. Indeed, the applications are not only there to provide support for B2C enterprises, they do support all kinds of businesses. You need to just imagine out-of-the-box and get assistance from a best mobile application development company who can understand your requirements, the needs of your potential customer, and very importantly, have a proven track record in mobile application development.

Another key to getting success in your business is finding a right partner. Nowadays, companies can able to select from different mobile application design options. You have so many mobile application development companies that have a comprehensive knowledge in programming, localization, and also porting from old projects. They provide fully customized mobile solutions, and hence you can get whatever you need for your business.

As mobile applications have the capability to empower your employees, customers, and partners, it greatly improves your productivity multiple times and brings profitable growth in your business.

On the other hand, ROI or Return on Investment will compensate the mobile application development costs by a significant number of times as the development is usually a one-time development with very less or no enhancement or maintenance cost.

Hence, due to the lucrative benefits of mobile applications on the market, there are many ways for mobile application developers as well as the business owners, who are in need of a mobile application for their business, to cash in during this boom of mobile application growth.

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