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How to make a successful e-commerce store?

February 13th, 2014

Today, the competition is huge! Literally, more than thousands of online businesses are started every day, and hence the competition seems to be getting tougher day by day. So, you need to have an outstanding online store design and a strong marketing strategy that helps you to stand out from the crowd.

The main challenge here is not just having your online shop up and running, instead it is very important to attract visitors and convert them to paying customers.

The following tips guide you to make your online shop really standout:

  • Make your website simple: The most common mistake that is done when designing an e-commerce website is adding too much of content like flash animation, large graphics, videos and audios. These features may seem appealing to visitors, but will seriously affect the performance and the speed of your website. Instead, ensure that your web design is well-organized and your online store is easily navigable.
  • Analyze your website: To run a successful e-commerce business, you need to analyze your website thoroughly. Your web design might be having a great look, but if there are no customers, then there is no use in having such a website for your business. Hence, you need to analyze the reason for this and find out the best solutions. Some free powerful tools, such as Google Analytics and Google Webmaster, provide you important information on your customer’s preferences and how they use your website.
  • Track your competitors: Always check what your competitors doing and what customers like to do shopping around the best deals. And if your competitors provide a cheaper shipping rate than what you provide or if they have a monthly sale, then it clearly shows that the customers are shopping at your competitor’s website instead! So, always stay competitive and pertinent without losing your brand image, and also set up monthly sales, free delivery offers and competitions frequently.
  • Have strong social presence: By having a strong social presence, you can increase your brand loyalty and sales right away. One of the easiest ways to make your customers engage in your business is opening a blog with frequent updates of your brand. Also, having social reviews of your products or services will definitely increase loyalty and conversion of your online shop. The social platforms, such as Facebook, Twitter, Instagram and many more, are all free to sign up and they are all the most powerful online marketing tools for your online business.
  •  Provide good customer service: Always keep in mind that every visitor of your website is a potential customer. Suppose if you get customers’ query, then it is important that you have to get back to them as soon as possible. If you do not deal with your customers’ queries promptly and effectively, then there is a great chance to slip your potential customers, as there is a heavy competition in the online business. Also, make sure that you always have someone to deal with the customer service for you, in case if you are away or not available to deal with it.
  • Encourage returning customers: It is apparent that returning customers will greatly benefit your online business. If you provide your customers with good products and services, then there is a high chance of coming back. So, set up exclusive offers or deals for returning customers or monthly sales on your social platforms. Also, ensure that you never over-sell your products or services, which will drive your customers away.
  • Have a clear marketing strategy: Every good online business must have a clear marketing strategy. So, make sure that you have a perfect marketing strategy for your e-commerce business. Ensure that what customers you are targeting and what region is your market. If you are really serious about your online business, then have your website ranked well in all search engines with a good SEO campaign.

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