The website is the primary source of the brand popularity, and now, it has become one of the most trusted ways to know information about every business. And when it comes to ads, the landing pages play a vital role in determining the conversion rates. So, what is a landing page?
According to Wishpond, “A landing page is a distinct page on your website that’s built for one single conversion objective. In other words, a landing page should be designed, written and developed with one business purpose in mind.” In simple words, a landing page is a web page where users or ad clickers are sent specifically to create conversions. The landing page will not be navigable through the main website, and the navigation is restricted to achieve the maximum goal objective.
Don’t break these rules – Rules are meant to be followed:
Rule 1: Home page is not your landing page – don’t send ad traffic to it.
The home page doesn’t have all the necessary and detailed information about your product or services. The chances are high that some of the customers might get missed as they might click and follow some other link. The potential target of the ads is to convert browsers into buyers and not the vice-versa.
Rule 2: The relevancy and the clarity of the page are important:
The world is moving fast, so as your visitors. They don’t have much time to read irrelevant content. If the customers don’t find anything relevant to what they are looking for, they are likely to move to some other website. All you have is only a few seconds to attract your customers/visitors. For perfection, ask the following questions what they have in their mind.
Rule 3: Follow the global structure:
Every landing page has a structure that people develop globally. Breaking it might work for some business, but it often results in failure. Follow the structure to achieve the maximum from your landing pages. The structure/features of a landing page are explained below.
Here is the list of the most important features that every landing pages should have to draw in customers/visitors.
Important things to follow:
Here goes the approach that most of the web designing companies and many freelance web developers follow to create a killer landing page.
Author-bio: K2B Solutions, the top-notch web design company in India, have expertise in PHP, Android, iOS, eCommerce, WordPress and more technologies. We have a very good expert team of qualified professionals who provide customized and quality web and mobile app services to our global clients.
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