The traditional way of marketing is now of no use and the online marketing strategies has taken up its head on. They make every business grow and especially content marketing is really helping business to mark their presence in this online world.
Content marketing is a strategic approach that focuses mainly on creating and sharing creative, valuable and germane content that attracts customer and also make them the repeat customers. To make it simpler, it is nothing but creating a customer base and make them do business with the help of relevant and reliable content.
You may think why content marketing is so important. The following answers are the reason for this.
The top market leaders and marketing experts around the world have concluded that Content Marketing is sure to the future of marketing. Plus, they said it is not only the future but also the present of marketing world. Here are few talks from the people in Google.
After the Google Panda update, the low quality content was of no use in the page’s rank i.e. the page rank will be on the lower side and only page with quality and unique content will stay in the race. “To rank well, build a site so fantastic that it makes you an authority in your niche.” said Matt Cutts, Head of the Google Web Spam Team.
As you would have come to a conclusion that content marketing is sure to take your business to a new level, here are few more marketing areas which use quality content
Here is the number down stat of content marketing
A survey was conducted by Roper Public Affairs and it stated that 80 percent of the business people prefer to transform their company’s information in the form of articles rather than doing it as an advertisement. Around 70 percent people say that content marketing is taking them closer to the sponsoring company whereas 60 their company content helps make good product decision.
2015 is the year of online growth and in this content marketing will play a major and crucial role. The following are some of the predictions of 2015 where content marketing is consider more important.
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