An introduction to WebRTC and how it will improve revenue opportunities for your company?

Introduction to WebRTC

WebRTC is a JavaScript API (Application Programming Interface) that’s designed to support developers in adding Real-Time Communication (RTC) features such as data sharing and voice/video streaming directly into the browsers, thus making them an integral part of these browsers.

This way, the users wouldn’t have to download and install different plug-ins to their individual browsers in-order to experience these real-time communications. As these plug-ins are not only a hassle to the end-users but also to the mobile app developers, because they needed to invest a ton of money into funding these plug-ins’ maintains and monitoring for consistent stability and functionality across multiple browsers working under different operating systems.

With this technology – the various devices that you use on a day-to-day basis, like the smart phones, TVs, computers and the near-future wearable technologies can all interact between each other and exchange data, voice and videos seamlessly on a real-time basis via the internet irrespective of their difference in base platforms.


A Brief History

This concept of WebRTC came to life at the Google; about a year after the launch of Google Chrome the Chrome team wanted a system that would provide this real-time communication features. However, the results they came up with weren’t satisfactory and Google released their WebRTC to the public in May of 2011 as an open-source project.

Since then there has been thousands of potential endpoints on development to enhance and make-real the visions for WebRTC, this includes contributions from Ericsson, Mozilla and AT&T. Now, with its inclusion within the latest markup language – the HTML 5 – the browsers such as Chrome, Firefox and Opera have all incorporated the WebRTC within their browser experience, while Internet Explorer and Safari are yet to catch-up, as of Sep 2014.

Prospective Future

So, we know that this new technology can bring about a mountain of changes to the ways we perceive peer to peer interactions. But, how these changes will influence or improve your revenue opportunities? – Here, grab a peek!

1)      Long Distance Business Communication

Imagine a call center without any telephones – both in physical or on a desktop form!! Impossible?

Well, it may seem so at the moment, but that’s exactly what the concept behind WebRCT is all about. The developers hope to achieve a real-time communications infrastructure that enables all peer to peer interactions within a default browser’s interface.

The possibilities are beyond call centers and similar businesses; all organization can make use of its potential and maximize their efficiency by completely eliminating the needs for telephonic or desktop based phone infrastructures and accordingly control their revenue to a great extent. This technology is thus considered by many as a game changer.

Having a browser that can by default provide you with voice/video calling features and P2P file sharing facilities, without the need for additional plug-ins or any other third party software programs is defiantly a boost for any businesses, especially those companies that have limited budget for availing these services.

2)      Advance Conferencing for Business Meets

A long distance video conference usually comprises of multiple participants interacting from different locations via a common tool, which typically relays all their voices echoing from a single speaker, but this leaves a mess of voices. However, all this could change with WebRTC “Spatial Conferencing” a concept that aims to bring about a field of depth in the communications, such that the participants can pinpoint the each other location.

This is achieved by placing a small speaker in-front of the participants, these speakers produce a full three dimensional sound for each participants as per their locations. This gives the listener a clear perspective of individual voices.

This technology thus is very efficient at giving the users a feel of live meeting within a conference room, making the video interactions seamless and pleasant.

3)      Acute File Transferring System

Another important aspect of WebRTC is its ability to transfer files between any browsers; be it on desktop or mobile. The possibilities are endless, as the freedom to transfer files across multiple devices and operating systems solves various problems associated with plug-ins and compatibilities.

For companies, this feature can save a lot of hassle and help enhance their productivity.


These are some of the feature of WebRTC that show great potential, in improving our business lifestyle and allowing us to focus on more important tasks.