The online media is becoming a great platform for many businesses and to be more precise, it has been the best for almost every business to promote themselves. In recent times, a strategic approach is getting noticed, and it is called as content marketing. Content marketing approach has its ups and downs since it got its reputation as an effective marketing strategy. Initially, it was like, a website with high quantity content got the reputation on search engine page rank (SERP) but not the scenario has changed. The quantity went down, and the quality came up resulting in websites with high-quality and appropriate content are sure to win the race in SERP.
2015 was a great year for the marketing buffs and in which the content marketing lead the race in the Digital Marketing track. Below graph displays the way digital marketing happened in 2015.
Content marketing is a strategic approach that helps in marketing products and services by making the customer understand the product after reading the associated content. It also helps in retaining the audience and profitable customer action.
2016 has started promising many innovations in new trends and also few old trends that happened successfully in 2015 might continue in 2016. The recent research by Content Marketing Institute stated the marketing benchmarks along with the budget and trends. The 2016 B2B Content Marketing Benchmarks, Budgets, and Trends report found that nearly 30% of the B2B marketers are performing a perfect content strategy while it was only 8% last year. Joe Pulizzi, the Founder of Content Marketing Institute said, “While perhaps the industry is approaching a trough of disillusionment, companies that report being clear on what success or effectiveness looks like also show a higher effectiveness rate (55 percent).”
Apart from all these, visual content will also play a significant role in content marketing as a result of the increase in the wireless connectivity and internet speed. People are expecting fast solutions. The videos and other visual content will make a new way in 2016 to helps people relax and get what they want. Following the below might help you run successful content marketing campaigns.
Author-bio: K2B Solutions, the top-notch web design company in India, have expertise in PHP, Android, iOS, eCommerce, WordPress and more technologies. We have a very good expert team of qualified professionals who provide customized and quality web and mobile app services to our global clients.
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