• USA: +1 (860) 730 3280
  • India: +91 - 96000 07006

What to do to differentiate your Ecommerce Business?

31st, March 2014

Just imagine that you could be able to sell your products or services online at very good prices, and also have your customers be excited to pay the amount whatever you charge for your products or services. This sounds good! Yes, it is utterly possible if you use proper methods and strategies in your e-commerce business.

To make your e-commerce business different from your competitors and steer miles ahead of them, then these are the ways that help you to achieve your goal:

  • One of the best ways to separate yourself from your competitors is through absolutely exceptional customer service. Offering an outstanding and unique customer service is easier said than done. As an e-commerce business owner, you have to analyze and decide on what would appeal to your customer base. It could be quick delivery, packaging, and may be shipping options. Find out the unique ways of serving your customers in a better manner, and stand out from your competitors.
  • Personalization and customization are the most popular aspects in e-commerce business. Personalization involves modifying your e-commerce website to suit your customer’s preferences by using cookies. For example, if a customer is buying a product from your website, you need to list out the similar products of interest on your homepage when the next time the customer login. On the other hand, customization helps you to empower the users by providing them tailor-made solutions based on their requirements.
  • Enrich the user experience when the users come to your e-commerce website for buying your products or services. Creating a memorable and exciting experience for the users not only brings satisfaction to them, but also guarantees repeat business. Even for first-time visitors of your website, the novelty of the user experience immediately sparks their interest, draws them into your online store, and keeps them do more online purchases from your website.
  • Harnessing technology and social media into your e-commerce business is very important to beat your competitors. If you are innovative, you can always harness the latest available technologies and integrate them into your e-commerce website to grow your online business. On the other hand, given that social media, such as Facebook, Twitter, Google +, LinkedIn and so on, have turned out to be a tidal wave, hence it is mandatory to accord it a special place in your e-commerce strategy.
  • Offering attractive or competitive price is obviously one of the best ways to attract more customers. You can sell your products or services at lower prices as compared to your competitors by following various options such as managing to source your products or services at affordable prices, or being able to cut down or reduce the shipping expenses, etc. Indeed, lower price can be a formidable competitive advantage. So, price is undeniably considered as a strong way of differentiating your e-commerce website.
  • Offering a guarantee on your products or services shows your customers that you are assuming the risk, because your customer satisfaction is your primary concern. Apart from providing best customer service and amazing user experience, you can put your customers at ease with a splendid guarantee. Offering guarantee speaks volumes about your e-commerce business, and how firmly your business stands behind your products or services.

Ecommerce is obviously a promising realm of opportunities for ambitious business owners, and the only way to outdo the competition is by daring to be absolutely different. Apart from the above mentioned strategies, there are also some other strategies available to differentiate your e-commerce business. However, it all depends on your ground-breaking and passionate approach.

Comments ()