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What’s best for your business – Website Builder or Web Designer?

September 26th, 2014

Every business at one point or another will have to look into creating a website for themselves in order to be competent enough in this current scenario. So when that is under consideration, one of the first things that crops into their mind is – Do I need a hire a Web Designer to design and develop my website or will I be able to handle it all by myself using a Web Builder software?

Well read ahead to understand their ups and downs before you can decide that for yourself. But first let’s have a look at what web building software is all about and why some prefer this over hiring a web designer.

Website Builder:

A website builder software, is a tool that allows the users to design their own website without them requiring to have any knowledge on website development/designing or most importantly on coding. Yes, anyone can take-up website designing task and go ahead and start designing one right from the word go. You do not need prior experience or specific education to take on designing your own website using these simple tools.

These kind of tools can be categorized under two types; 1) the online type and 2) the offline type.

  • An online type is the one where the web hosting company itself provides you with dedicated tools for you to develop your website on (the more complex versions of these online tools are called the Content Management Systems (CMS)).
  • The offline ones are those where you use a software to develop your website and then upload them onto a host to publish your new website.

The tools themselves are designed to be easy to use, such as choosing form different available options to finish you entire website design. So, these tools offer you a limited number of different layouts and few personalization options to make yours feel unique. Apart from these few personalization options though, you wouldn’t get much of customization out of a standard website builder.

However, using the more complex tools (CMS) offered by some web hosting companies, you could increase these customizations and user experiences up by few notches.

  • Ease to use
  • Quicker to design
  • Smaller Budget

These are some of the widespread reasons behind why people choose website builders over hiring web designers.

So, then why do still others including top corporate go with hired web designers?

Web Designer:

Hired web designers are experts in the field of “web development” and “web designing”.  Though both fall under a single service, their roles are different. Here’s a brief:

  • Web Development: This involves all the back-end processes of the website – such as coding and programming. Required for running and sustaining a website impeccably.
  • Web Designing: On the other hand this involves all the front-end processes of the website – such as its interface and the layout designs. Most visual aspects of a website.

However, on hiring web designers you get both of these services – mostly.

Before we go ahead with the advantages of using a web designer, let’s have a quick look at some of its major down sides – budget, and ofcourse without the need to mention, the time it takes to completely design a website.

When both of these aren’t your primary concerns (which is not so, majority of the times), then let’s go ahead with the advantages.

What you lose in terms of budget you get back in with ton of options and elements – such as great customization/personalization possibilities, top features, high security, professional build, Search Engine Optimization (SEO), so on and so forth. All of which are essential for a website to become a great website.

Also, all these options impact your brand development on the web to a great extent.

  • High Quality
  • Professional Website
  • Great Flexibility
  • Secure

These are some of the reasons why people go for hiring a web designer.

Conclusion:

Now, that you have a brief idea into the working of both these options – what should you choose?

That entirely depends upon the reasons behind your website. If it’s a business website that’s just going to your online visiting card, and you wouldn’t want to spend too much on it, either money or time then website builder would be the better choice.

However, if yours is a business that involves a lot of online presence, and when your online branding is going to be the pinnacle of your business’s success, then it is always ideal for you to hire a good web designer to develop your website.

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