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Do you want to make your shop online?

January 20th, 2014

Starting an online store has many benefits over simply having a physical storefront. If you have an online store, you can avoid paying rent for physical stores and, as well, you can reach millions of customers from the comfort of your own place.

In order to have a shot at success, nevertheless, it is a good idea to put as much thought into making an online store as you would any other business. You will need to have a valuable product, a user-friendly website and a good marketing plan.

How to get start an online store?

Developing your product and marketing plan

  • Decide what you want to sell
  • Offer something truly original, expertise and a user-friendly purchasing process
  • Try selling your products on a small-scale before taking the plunge and starting an entire store
  • Make an effectual business plan
  • Register your business according to your state’s law

Building your own online store

  • Register a domain name
  • Choose a best web hosting service
  • Design your website
  • Choose an effective e-commerce software
  • Set up a merchant account
  • Use a comprehensive e-commerce service

How to set up your own online store?

Gather information about what you will require before you get started building your online shop. You will definitely require

  • A domain name
  • A web host
  • A dedicated IP address for your site and private SSL
  • A shopping cart script
  • A payment gateway

Set up your website

Install your shopping cart system

Customize your online shop

How to choose the right shopping cart software for your online store?

 Once you develop an effectual marketing plan, the next step is to choose the right shopping cart software to use for your online store. Choosing the best ecommerce software can be difficult due to the amount of choices you have in the market. You need to choose the best ecommerce software, which has right features and tools for creating, maintaining and running your online store.

You can choose the best ecommerce software for your online store by looking at its price, features, bandwidth limits and overages, transaction fees, product limits, payment processing, ease of use, technical support and assistance, and so on.

Some of the famous shopping carts that are available in the market are Magento, OSCommerce, Prestashop, Zen Cart, OpenCart, Shopify, 1ShoppingCart, Shopping Cart Elite, CoreCommerce, Volusion, CS Cart, King cart, ShopSite, FoxyCart, 3d Cart, Lite Commerce, Pinnacle Cart, Bigcommerce, WP eStore, InfusionSoft and many more.

To find the best ecommerce software for your online store, first you need to determine whether you are technically savvy or not. If you are, then choose open source that will give you more flexibility and then configure the shopping cart based on your business requirements.

If you are not technically savvy, then use hosted shopping carts or website builders to quickly and easily set up your online store and start selling your products.

How to make your online store more successful?

The challenge here is not so much in how to make your online store up and running, instead it is all about how you are attracting your visitors and converting them as customers. Fortunately, the things that make the big online shops that are already available can be applied to your online business too.

The following are the things that make your online shop successful:

  • Product reviews – Allow your customers to review the products they have bought from your online store.
  • Quality images – Allow your visitors visualize how the product looks like and how can be used.
  • Easy payment process – Make the payment process hilariously easy for your customers to pay you.
  •  Fast loading times – Provide smooth shopping experience for your customers by optimizing your online shop speed.
  • Quality design – Get a professionally designed online shop that adds credibility and shows your brand personality to your visitors.
  • Related products – Show visitors other products people have bought together or products that are complimentary to each other.
  • Easy store navigation – Make your online shop easy to navigate through with an effective category, filter and search system.
  • Good product descriptions – Provide proper descriptions about your products to convert people into paying customers.
  • Excellent customer support – Always be ready to deal with disgruntled customers anytime.

So, build a successful and highly profitable online store! Happy Selling Online!

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