As per the statistics, India has the second largest number of mobile device users with around 900 million users and third largest number of internet users with around 121 million users.
So, there is no doubt that the mobile market and the online market are a growing area and they also keep getting bigger and bigger every day. Therefore, mobile advertising and internet advertising are the most preferred method of business promotion, which is widely adopted by business owners or advertisers to promote their brands in the competitive market across the globe.
Generally, digital advertising agencies launch mobile or internet campaigns. They are the one who provides great support for the overall promotion campaign for your business. Also, it is obvious that internet and mobile advertising are perched to drive to a new level in the upcoming years.
In this article, we will discuss the reasons why the internet and mobile advertising are becoming more familiar and demandable among advertisers for their businesses.
In previous days, there were only a few players in the mobile media field. For example: Samsung, Nokia, Sony Ericson, Reliance, etc. However, it is really astonishing to see different varieties of new mobile brands in the mobile market. When compared to the number of television sets in the market, the number of mobile devices has grown more than double the number of television sets.
Moreover, it is very common to find individuals having more than one mobile device for their personal use. This is because of the various choices of mobile phones available in the market at affordable costs. Not only this reason but also because of the continuous launch of different varieties of mobile phones that support web and other application facilities.
As most youngsters are crazy about social networking, these mobile devices have become more eminent among those who want to stay connected with their friends through social networking websites. Nowadays, mobile phone companies have also started adopting the intelligent technique of mobile and internet marketing.
An assortment of VAS or Value Added Services like movies, songs and other internet allied options are all now accessible on mobile devices. As per the study conducted by IAMAI (Internet and Mobile Association of India), the current rate of VAS market is Rs.29, 100 crores and it is expected to reach about Rs.67, 100 crores by the year 2015.
As there are a lot of expectations on the growth of mobile phones, almost all mobile marketers have started launching different interactive marketing campaigns about their mobile brands. Also, it has become the right time for advertisers, who want to advertise their brands, to make their investments in this as it brings high Return on Investment through mobile marketing campaigns.
As e-commerce and mobile commerce are rapidly growing, this is the high time for brand owners and advertisers to perform internet and mobile advertising. By offering an effective two-way communication link between potential customers and advertisers, internet and mobile advertising are indeed perched to push to a new level.